How long does it take to rank my website on Google?
According to some studies of Income School, they were trying to figure
out how long it would take the typical blog post or landing page to reach its
full ranking potential.
This study isn’t saying how long it is going to rank on the first page of
Google results, because not every piece of content is ever going to get there,
just to be honest.
So, what I am looking for the most right now of this blog post, is how long
it’s going to take any piece of content to get up to 90% of its high as it’s
ever going to get.
Income School study has
basically found three main and interesting things for brand new websites:
Ranking new content like a new blog post or a new webpage took about 35
weeks to reach almost as high as it was ever going to get and for a
quite established website if it has the same or related content would take 25
weeks to reach the 90% mark and for well-established websites, you
should expect to rank your new content around 18 weeks!
Here’s a resume of how long it takes to rank new content on each website level:
• New website: 35 weeks
• Quite established website: 25 weeks
• Well-established websites: 18 weeks
However, let’s talk about the Top 10 rankings.
It is generally accepted that not everyone can be there for any search. There are only 10 blogs or pages which rank in the top 10, which means you are competing with thousands or even millions of websites and blogs for some terms or keywords! According to some Google studies, the top ten results of page one, the average page that ranks there for any search is about at least two years old. But, what about for those sites that are ranked number one? Well most of those websites, the average time to get right there equals around three years! And yes, I know because you might be thinking that sounds like a very long time but it requires a lot of hard work and effort to get and be there for a long time. How can I get there faster?
Actually, many ways can help you climb the rankings faster and get to the top
of the mountain of Google.
The first thing you can do is to go after less competitive and lower search
volume terms that people search on Google.
To achieve that, you can start adding the “keyword modifiers” into the keywords
you want to rank for terms such as “the best or top of the year: 2021.
Another way to help you is by creating some content with lower competition for
keywords and lower search volume keywords so creating that kind of blog posts,
you have to create some backlinks to all of those posts you have written and as
well to your site in general.
This is going to help you by increasing your website domain authority on
Google.
Link building is not very helpful or guaranteed to get traffic or rank your
website faster otherwise will help you rank higher and that is acceptable by
everyone.
How can I rank on 1st page of google?
That’s a bit difficult to achieve fast because it is a long term goal but I
know that many people may be asking that.
Now I am going to break out some useful tips that anyone can use to rank higher
on Google.
Let’s go right to the first thing you need to rank higher on Google which is
creating content around all the things that your visitors or clients want to
see or buy.
What are all the different things that they search for content around your
niche? What and what are their “pain points”?
All of their most important pain points will be healed by doing that.
Because of this, you are going to make sure that you show up higher in the
Google SERPS and that you’re getting them to come on your website.
As a result, you could use that for a couple of things, like getting their
email addresses for a re-marketing list, newsletters, and many more.
Next up, the second tip that you must do, is to update your best content
Update your most important high-volume pages that drive traffic or conversions
the most every single month, make sure that is totally up to date.
Then you’re going to update your secondary content or the content that is not
too important, quarterly like every three months.
In general, update the rest of your content on an annual basis and make sure
that every single webpage on your website is updated at least once a year.
If you manage to do that, you are going to see great growth on your website for
the content that you already have.
The third tip I have for you is that you want to have long-form content.
Long-form content doesn’t mean that you have to write long blog posts just to
say you wrote something big.
Long-form content includes optimized images, infographics and it might have
optimized videos.
Those things are going to help by improving the user experience of your website
not just to not get them bored but to improve the quality of reading.
And, yes! It can also help you score a better SEO by using keywords as the
images’ Alt text.
Let’s move on to the next point of the checklist.
Everyone who has a website it is important to be on Google Search Console. If
you haven’t signed in yet, I suggest you do it.
Through Google Search Console go and check your website’s click-through rate
there is a really good report that shows you the click-through rate in general
or different pages on your website.
Having a high CTR is always what anybody wants and if you don’t have one, don’t
worry you can fix that.
An average click-through rate can be around 2-3%
The next one is Website speed optimization.
Website speed is something that will make your website rank well for sure.
That’s very important to have a fast-loading website because Google told before
a few years that speed is a ranking factor.
Consider using a fast web hosting provider and if you want, I suggest you check
the licensable WP Rocket plugin for WordPress which does amazing work for speed
optimization.
To check your website speed, you can use many online free tools like Google Page
Speed Insights by Google or GT Metrix
Tip number 7
You must use HTTPS.
Your website has to be secured, not only it’s a ranking factor but visitors are
getting more experienced in those small things day by day, so make sure that
your website uses an SSL Certificate.
In the case you didn’t know it, there are FREE SSL Certificates that are legit
and help you secure your website.
You can get a totally free SSL lifetime Certificate with Cloudflare
So right next is that you should get social shares and you want to continue
growing your social media communities by growing engagement and that’s a very
important thing you can build an entire business model off because of social
media.
Also, when you get these social shares your website will be get indexed fast in
new blog posts and new pages if they get a lot of shares they’re going to climb
right to the top of the rankings.
Let me give you an example:
You own a page that numbers are falling. You were sharing this page in the past
but now you have stopped for any reason.
If you start again and share it again a couple of times that will help it a lot
to rank higher and quicker. So don’t underestimate the power of Social Media!
Let’s continue to our next 10th tip.
Increase brand searches
Google has been saying that pages that are getting searched for their brand
names, if they get searched more often then, will possibly rank higher in Google
and that’s looked at as an indicator of quality which can help your search
ranking.
You should be doing paid media running ads like Google ads and Facebook ads.
By doing creative campaigns you are building your brand so you get more brand
searches because that’s going to allow you to get higher clickthrough rates
from brand recognition in the SERPS.
That allows you to get more direct traffic and visitors.
BERT and E.A.T
BERT and E.A.T are two very important things.
What is BERT?
Let me now explain to you more what actually BERT is.
BERT is a Transformer-based machine learning technique for natural language
processing pre-training developed by Google. BERT was created and published in
2018.
Moreover, Google BERT update which is an artificial intelligence language
model, a pre-trained model, that Google now applies to search query results and
featured snippets. BERT stands for Bidirectional Encoder Representations from
Transformers.
BERT’S job is a general-purpose framework to solve varieties of NLP tasks,
including Question Answering and others.
It learns language from a large pure plain text by understanding text
cohesion and is then educated further by fine-tuning on a smaller labelled
dataset, specific to natural language tasks.
What is E A-T?
E A-T stands for expertise, authoritativeness, and trustworthiness.
Why is EAT Important?
Why Expertise, Authority, and Trust are important? After all, the Google
quality guidelines don’t determine a page’s rankings.
However, E-A-T tells how much value is a website
E-A-T is all about how good a site in user experience is.
If a website has an OK user experience and if the content meets its
standards, a user would feel very comfortable reading, sharing, and telling
others to check the content.
All above takes the E-A-T level to its maximum.
After taking it to maximum, then it will be easier to rank higher, get more
visitors through Google, and start building a strong site, readable with a
great user experience.
The last tip, that is going to help you very much, is Core web vitals.
What do I mean with Core web vitals?
Core web vitals are some specific factors of Google that are focused on speed
and loading times.
Having an amazing fast website will benefit you for sure and you will be more
loved by Google.
To be more specific, those web vitals are:
1. Largest contentful paint
2. First input delay
3. Cumulative layout shift
Also, you can measure those things through many online tools. Below there is a list of some of them which you can use.1. Search Console.
2. Lighthouse.
3. Chrome DevTools.
4. PageSpeed Insights.
5. Web Vitals Extension
6. Chrome UX Report.
Summing up, in this blog post I answered a popular question for many people “how long does it take to rank my website on Google?” Also, I provided some useful tips and what exactly to do to rank faster on page 1 of Google. Ranking high on Google requires a lot of effort, time and hard work to achieve. So if you want to rank your website to the highest level you have to be patient and consistent. That’s the key to success. Also, if you haven’t seen results yet, keep pushing and never give up! If you have a question, we would be very happy to discuss it below in the comments section!How long does it take to rank my website on Google?