Content Marketing | DigitalSEOS

How to learn Digital Marketing FREE

Posted on July 5, 2021

How to learn Digital Marketing FREE In this blog post you will learn everything about how to start learning Digital Marketing, so stay until the end. Luckily, there are several no-cost and free online guides, courses, sources, tips and videos that can help you get the essential skills to be a Digital Marketer. This blog post is written for you just to find out the best sources to learn Digital Marketing and enhance your knowledge. What is the Digital Marketing definition? Before getting into deep, it is required to learn the term about what is Digital Marketing. Digital marketing definition is the promotion, advertising and making a profit by selling products and services on the Internet with a marketing channel or more. A marketing channel may be Google, Facebook, Instagram, E-mail Marketing and Remarketing. Digital Marketing can also help you find your target market audience, focus on them, advertise to multiple countries, find new customers, build strong relationships with customers and many more. Some of the most known and popular Digital Marketing subcategories are SEO, SEM, Content Marketing, Social Media Marketing and Affiliate Marketing. Can I learn Digital Marketing for Free? Good news, the answer to “Can I learn Digital Marketing for Free” is a big yes! If you want to be a great Digital Marketer, you should learn the appropriate skills which are required to get a job in Digital Marketing or at least to be a freelancer. Also, you need to do experiments to understand more and more because this is Digital Marketing. If you don’t try you will not learn! Patience, a good mindset, and consistency are three very important rules to succeed in Digital Marketing. So, remember those three special words. Now it’s time to find out some of the best and valuable sources to learn Digital Marketing. Below there is a list of some blog posts that are crucial to know about: By reading these blogs you will get the basic knowledge to help you build on it for the future: Learn Search Engine Marketing FREE : SEM is one of the best in-demand services of Digital Marketing nowadays. Search Engine Marketing is about paid ads through Search Engines like Google, Bing, and Yahoo. For example, the most known platform for paid ads is the Google Ads program. Google Ads are focused on PPC (Pay per Click) Advertising and CPM (Cost per Mille) advertising using just Google Search. How Google Ads work in general: When someone types a keyword, which is targeted by an advertiser, then an ad of the advertiser will be showed in the paid results to the user. Learn Search Engine Optimization FREE (SEO): SEO will definitely help you get organic traffic, which is free, increasing brand awareness, climb the rankings and win competitors. SEO is a big list with steps of optimizations to do for your website, the more of them you do or the better you do them, you will see your website rank higher in the search results. Search Engine Optimization is divided into three categories: -On-Page SEO (Headings, Keywords, Alt text, Meta descriptions…) -Off-Page SEO (Backlinks, Link building, Domain Authority) -Technical SEO (SSL, Page loading time, Site speed…) It is generally accepted that SEO requires hard work and discipline because Google has more than about two thousand algorithms and updates or add more of them every year which makes it even more competitive and difficult. If you want to learn more about SEO, I suggest you check the resources below I have for you. Below there are some valuable guides that help you start practising and start doing SEO optimizations, so check them out carefully: Also, this is a video by SEO link builder Julian Goldie who talks about choosing a niche and increasing SEO rankings: Learn Pay Per Click FREE (PPC): PPC marketing or paid advertising is a subcategory of Search Engine Marketing, using Google search keywords. Pay-Per-Click advertisements can help you reach your target market a lot quicker than SEO. However, the difference is that you have to pay Google when someone clicks on your ad. As of now, the most popular and the most used PPC network by marketers and people, in general, is Google Ads, which lets you show your ads in front of thousands and millions of searchers. Apart from Google, your ads also can be shown to Google partner sites like YouTube and Gmail. Learning PPC is not as hard as you think, you can go check below several courses and guides just for free to understand everything. Before checking out certifications and courses, here’s a beautiful blog post about Google Ads guide in depth by HubSpot which will help you find out important details. Below I suggest you check out some of the best free courses Learn Content Marketing FREE: Content Marketing is one of the most important things in Digital Marketing that keep alive and increasing your business. It does not matter if your business is small or big, Content marketing works for all businesses. Whether it’s SEO, social media marketing, or email marketing, you need content to reach and engage with your target audience in the different channels. Content marketing is all about posting content to Social Media and websites like photos, videos, blog posts, infographics or just a single status and many more. Content marketing requires time, passion, and consistency because you should have good SEO writing skills and copywriting as well. The resources below will help you get started with content marketing: Learn Inbound Marketing FREE: Now is the turn of Inbound Marketing. Inbound marketing is a marketing method that formed to bring visitors and potential clients in, rather than going out to find, ask and convince some people to be your customers like traditional marketing or outbound marketing. To understand better, let me give you an example. Inbound Marketing is like a magnet. This magnet will try to bring clients or potential clients to the store. In that way, Inbound marketing makes customers come to the store because they decide by themselves to come and nobody push or ask them to

What is Content Marketing – 2021 Exclusive Guide!

Posted on June 4, 2021

What is Content Marketing? How many times have you heard about Content Marketing? I believe too many times. What did you think first when you heard this term? YouTube videos? a Facebook post? a blog post like this one? Well, you are right, almost anything related with content on the internet is called Content Marketing. However, the term “Content Marketing” is not something new, because it was founded over 300 years back! People were doing Content Marketing but did not know about the term “content marketing” until it was born in 1996 at a discussion of some journalists and until today this term is one of the most important things in marketing. Marketing obviously was not like today’s marketing which is almost about technology, it was in a traditional way. To get you understand better, people back then they were creating posters, banners, flyers, drawings and other similar old marketing types of content to promote their business, work and other things. Although, one of the most important ways to “promote” content back then, it was storytelling. Storytelling is anything we know today for every brand, business, traditions, and customs of certain people of the past. A similar term of today’s marketing world to storytelling, would have been described as “word of mouth”. What is the Definition of Content Marketing? According to Wikipedia, Content marketing is a: “Form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate lead, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users”. That is very accurate statement, because with content marketing you can achieve everything, from goals like lead generation, brand awareness, expanding your market niche to sales! The most important thing about Content Marketing is that you can boost your online presence by posting useful content to your followers and remind them who you are, your brand identity! To get you understand more the definition of Content Marketing just read the below simple example: Think about what a fisherman usually does to catch a fish step by step. Apart from the appropriate equipment, the first thing he does is to bait the hook, and then start fishing. In our case the fish is our target market, the hook is our social media or our website and the bait is the content marketing. The types of Content Marketing Below I write some types of it, into points All of those types that I mentioned are some types of Content Marketing that marketers and many other people use to get organic reach, increase their fans and sales. Why Content Marketing is Important Content Marketing is Important and that is generally accepted by everyone. The reason? The reason is that anybody should use content for their businesses. With Content Marketing you can see what your fans and followers like and dislike or better what they demand to see from you. Moreover, the real meaning of posting is not like posting a random photo every week just to say you have uploaded something and that’s it. This is wrong because you have to post something that gives real value to someone who is going to spend time to read it, even that content is a quote, an infographic, a blog post or anything else. A tip to upload special and helpful content is to ask yourself some questions about the reason you upload this content and why do you want to upload it, in order to make it more successful and targeted. Post something unique and valuable or not post at all. This is very important! Content is all about branding, uniqueness, and loyalty. You can’t underestimate the power of Content Marketing. For example, how many politicians and popular people like footballers change the opinion of people about something by posting a simple tweet of a few words or a single photo? There are many examples on Social Media that changed the mind of many people just using a bit text and a photo or anything else. “Content is king” that was said by Bill Gates back in 1996 and until today, it is still very accurate and truthful statement. Strategy for Content Marketing 1. Strategic Plan Strategic Plan aims to focus especially on your goals and how to reach them. A plan is always helpful, and it also guides you step by step in order to what to do next. This infographic plan above we made, can guide you to find out everything about your customers, your targeting and your selling proposition through your Content Marketing. 2. Position you Brand Build the right impression in your customers’ mindset by positioning your brand properly. What do I mean with right positioning? Just ask some questions about your brand and you will find out how you can easily position your brand in the market and specifically to your customers: 3. Create a Unique Selling Proposition The creation a Unique Selling Proposition is a must for a business or brand to beat other competitors. But may some of you asking what is a Unique Selling Proposition right? A Unique Selling Proposition according to Wikipedia is: “unique value proposition in a business model canvas of informing customers about how one’s own brand or product is superior to its competitors”. So, by having a “USP” can always be a benefit for your brand as you show to your visitors or followers that you offer more or better services and products. 4. Business Care Showing value to your audience is one of the most important part of a successful things for your “business health” and also great content strategy. Moreover, to attract new fans, readers and followers, Content Marketing is very helpful and the right marketing channel to achieve it. At this step, it is great to identify business goals that your agency needs to achieve and think about how your