How to learn Digital Marketing FREE – 2021
In this blog post you will learn everything about how to start learning Digital Marketing, so stay until the end. Luckily, there are several no-cost and free online guides, courses, sources, tips and videos that can help you get the essential skills to be a Digital Marketer.
This blog post is written for you just to find out the best sources to learn Digital Marketing and enhance your knowledge.
What is the Digital Marketing definition?
Before getting into deep, it is required to learn the term about what is Digital Marketing.
Digital marketing definition is the promotion, advertising and making a profit by selling products and services on the Internet with a marketing channel or more. A marketing channel may be Google, Facebook, Instagram, E-mail Marketing and Remarketing.
Digital Marketing can also help you find your target market audience, focus on them, advertise to multiple countries, find new customers, build strong relationships with customers and many more.
Some of the most known and popular Digital Marketing subcategories are SEO, SEM, Content Marketing, Social Media Marketing and Affiliate Marketing.
Can I learn Digital Marketing for Free?
Good news, the answer to “Can I learn Digital Marketing for Free” is a big yes!
If you want to be a great Digital Marketer, you should learn the appropriate skills which are required to get a job in Digital Marketing or at least to be a freelancer.
Also, you need to do experiments to understand more and more because this is Digital Marketing. If you don’t try you will not learn!
Patience, a good mindset, and consistency are three very important rules to succeed in Digital Marketing. So, remember those three special words.
Now it’s time to find out some of the best and valuable sources to learn Digital Marketing.
Below there is a list of some blog posts that are crucial to know about:
By reading these blogs you will get the basic knowledge to help you build on it for the future:
Learn Search Engine Marketing FREE :
SEM is one of the best in-demand services of Digital Marketing nowadays.
Search Engine Marketing is about paid ads through Search Engines like Google, Bing, and Yahoo.
For example, the most known platform for paid ads is the Google Ads program.
Google Ads are focused on PPC (Pay per Click) Advertising and CPM (Cost per Mille) advertising using just Google Search.
How Google Ads work in general:
When someone types a keyword, which is targeted by an advertiser, then an ad of the advertiser will be showed in the paid results to the user.
Learn Search Engine Optimization FREE (SEO):
SEO will definitely help you get organic traffic, which is free, increasing brand awareness, climb the rankings and win competitors.
SEO is a big list with steps of optimizations to do for your website, the more of them you do or the better you do them, you will see your website rank higher in the search results.
Search Engine Optimization is divided into three categories:
-On-Page SEO (Headings, Keywords, Alt text, Meta descriptions…)
-Off-Page SEO (Backlinks, Link building, Domain Authority)
-Technical SEO (SSL, Page loading time, Site speed…)
It is generally accepted that SEO requires hard work and discipline because Google has more than about two thousand algorithms and updates or add more of them every year which makes it even more competitive and difficult.
If you want to learn more about SEO, I suggest you check the resources below I have for you.
Below there are some valuable guides that help you start practising and start doing SEO optimizations, so check them out carefully:
- Search Engine Journal – All the news and updates about SEO and Google algorithms
- Search Engine Land – All the topics about SEO and Digital Marketing in general
- Search Engine Roundtable – Updates about SEO changes and new things.
Also, this is a video by SEO link builder Julian Goldie who talks about choosing a niche and increasing SEO rankings:
Learn Pay Per Click FREE (PPC):
PPC marketing or paid advertising is a subcategory of Search Engine Marketing, using Google search keywords.
Pay-Per-Click advertisements can help you reach your target market a lot quicker than SEO. However, the difference is that you have to pay Google when someone clicks on your ad.
As of now, the most popular and the most used PPC network by marketers and people, in general, is Google Ads, which lets you show your ads in front of thousands and millions of searchers.
Apart from Google, your ads also can be shown to Google partner sites like YouTube and Gmail.
Learning PPC is not as hard as you think, you can go check below several courses and guides just for free to understand everything.
Before checking out certifications and courses, here’s a beautiful blog post about Google Ads guide in depth by HubSpot which will help you find out important details.
Below I suggest you check out some of the best free courses
- Google Ads Certificate – Get an Ads Certification for Google PPC Ads (Free)
- Digital Garage – Online marketing courses by Google (Free)
- Google Ads Guide – Learn Google Ads by Google (Free)
- PPC Academy for Google Ads– PPC Courses by SEMRUSH (Free)
Learn Content Marketing FREE:
Content Marketing is one of the most important things in Digital Marketing that keep alive and increasing your business.
It does not matter if your business is small or big, Content marketing works for all businesses.
Whether it’s SEO, social media marketing, or email marketing, you need content to reach and engage with your target audience in the different channels.
Content marketing is all about posting content to Social Media and websites like photos, videos, blog posts, infographics or just a single status and many more.
Content marketing requires time, passion, and consistency because you should have good SEO writing skills and copywriting as well.
The resources below will help you get started with content marketing:
- Content Marketing for Beginners – A beginner’s guide to Content Marketing (Free)
- Content Marketing Guide – An ultimate guide on every detail that has to do with content marketing (Free)
- Best Free Courses for Content Marketing – Learn Content Marketing for free with this list.
Learn Inbound Marketing FREE:
Now is the turn of Inbound Marketing.
Inbound marketing is a marketing method that formed to bring visitors and potential clients in, rather than going out to find, ask and convince some people to be your customers like traditional marketing or outbound marketing.
To understand better, let me give you an example.
Inbound Marketing is like a magnet. This magnet will try to bring clients or potential clients to the store. In that way, Inbound marketing makes customers come to the store because they decide by themselves to come and nobody push or ask them to come.
The target of Inbound marketing is to gain new clients, engage with them, get their satisfaction and build a strong relationship out of this process.
Nowadays, businesses use this strategy to grow and get more clients. As a result of this, they make their business bigger and stronger.
Learn more about inbound marketing by checking out below the list.
- HubSpot’s Inbound Marketing Course – A course about inbound marketing for Free.
- Inbound Marketing Guide – A complete guide to find out everything you need to know
- 24 Inbound Strategies – 24 free strategies by Neil Patel to get inspired and use them
Learn Social Media Marketing FREE:
Social Media Marketing has to do with social media. Everyone knows that.
Social media channels became a new way of life in the past years with millions of people becoming daily users of various social media.
The benefit of that for marketers is that they can use social media to target and communicate with their customers or potential customers.
Also, they can advertise through channels like Facebook, Instagram, and Linked in to get new clients or expand their business.
Facebook according to the numbers is the most widely used and known social media channel in the world with more than 3 billion active per month users.
To be comfortable about advertising on social media, you need to make experiments by advertising something by yourself.
There are many guides that can drive you to step by step to make successful ads on social media, but as I said before no one can make you an expert if you don’t do experiments by yourself.
Below there are some guides and tips to get started with Social Media Marketing:
- Facebook Ads Online Courses – Facebook has its own courses that explain you how to get started with Facebook ads (Free)
- Twitter Marketing Guide – Find out how to create ads on Twitter (Free)
- Instagram Ads Guide – A complete guide on how to advertise on Instagram (Free)
- LinkedIn Ads Guide– A complete guide on how to advertise on LinkedIn (Free)
Learn Email Marketing FREE:
Nowadays Email marketing is so underrated by many marketers and people.
However, is one of the highest converting channels a business can use to increase their conversions. Email still remains one of the most effective ways to convert users into clients and existing clients to repeat clients.
In addition, successful email marketing campaigns require the knowledge of knowing your audience really well, because otherwise your emails will start becoming spam to them and this you wouldn’t want to happen.
Think about that Email marketing is another way to remind your potential clients or clients in general that you care about them.
So, send them something they want to read and actually give them some reasons why to buy your product or service.
There are several helpful Email tools on the internet that you can use just for free to create campaigns.
Below there is a list of guides and tools about email marketing:
- Email Marketing – Guide on how to learn Email Marketing (Free)
- Email Marketing for beginners – A beginners guide to find out email marketing (Free)
- Mailchimp – A free email marketing service (Free Tool)
- Sendinblue – A free email marketing service (Free Tool)
Best Digital Marketing Analytics Tools:
As a Digital Marketer, you need to have some dashboards with analytics to know what is going on with your marketing process.
Analytics is also an important skill for Digital Marketing because every business wants to know the statistics and the numbers of their businesses each day, week, month, and year.
Analytics also “show” to Digital Marketers, if they should do optimizations comparing old campaigns, what they need to change or implement.
To manage to do that, first, you have to learn how to use those various data analysis tools like Google Analytics and Google Search Console.
Here’s a list with helpful guides to help you a bit more:
- Google Search Console beginner’s guide – A step-by-step beginners guide to Google Search Console (Free)
- Google Analytics beginner’s guide– A step-by-step beginners guide to Google Analytics (Free)
- Google Analytics Academy courses – Learn Google Analytics and earn certification by Google (Free)
- How to use Google Data Studio – a guide about using data studio for reporting (Free)
How to Learn Digital Marketing Step by Step
As you understand until now, Digital Marketing is not a simple job. It requires hard work, dedication and preparation.
In the beginning, it requires many hours of reading and practising for understanding how everything works. For sure, it may seem super difficult but it is because you have just started.
So, don’t give up and be prepared for the difficult times! And remember the first step is always the hardest to make it, then it gets easier.
As an extra help from me, I am writing below a plan to implement just to have an idea on how to get started easier:
- Begin with SEO.
SEO is like an introduction to Internet Marketing it includes many terms which are also included in other Digital Marketing subcategories. So, developing your SEO skills first will do the rest of your journey easier.
- Unlimited Practice.
Digital marketing isn’t done in theory because is something practical. Sure, there is a theory behind practical strategies but remember that practice is the only way to understand anything in Digital Marketing.
- Become certified.
By learning through Internet, you have the opportunity to get some certificates which I mentioned before like Google Ads and Google Analytics just for free. Also, with that certifications, you can improve your CV.
- Work as an Intern
Find a Digital Marketing job position of your choice and do your internship. You can get a lot of experience and new skills by working together with experienced people. This will help you for your future career as a Marketer.
- Start your own website and blog
Design and start your own website. Web design is another important skill of Digital Marketing that is in demand. Create a stunning design, start your blog and implement your SEO strategies for the road to the top.
- Always learning.
Learning is the best thing you need to do in order to always be up to date. It doesn’t matter if you are experienced or not, learning never ends for anyone.
In conclusion, I hope you understand How to learn Digital Marketing Free in 2021, Which are the Best Digital Marketing Analytics Tools and all the terms about Online marketing.
If you have any questions, feel free to write them below to the comments section and we will be happy to discuss them together!