What is SEO in Digital Marketing?
What SEO stands for?
SEO means Search Engine Optimization, which is a big process of steps of website optimization that will help you get ranked on Google and get organic traffic or organic visitors. So, SEO helps you rank your website on all the search engines (like Google, Bing and Yahoo) and get some traffic from them without paying. The better SEO you do, it leads you to a better ranking in the future.
How can I learn SEO for free?
Well, there are plenty online places which you can learn SEO for free.
- Youtube
Youtube is one of the biggest social media platforms which includes videos about Search Engine Optimization and many Digital Marketing topics.
There are many Youtube channels that are focused on SEO content like Nathan Gotch, Neil Patel, Ahrefs, and Brian Dean from Backlinko. There are also many other great channels I haven’t mentioned because I mentioned the most known or popular, but you can search by yourself to find more content from other creators if you want.
2. Website Blogs
Apart from Youtube creators, you can easily find blogs related to Search Engine Optimization guides, tips and strategies.
Those Youtube creators I have mentioned before, also have website blogs in which they write blog posts related to their video content or they just make videos of their blog posts.
Some of the most popular blogs for SEO tips and information are moz.com, searchenginejournal.com, neilpatel.com, backlinko.com and many more.
3. Forums
Forums are also a good source of value because there are inquiries about SEO tasks and many people reply below in the comments with their thoughts, experiences and tips.
The best forums to find out SEO answers, tips, advices are Quora and Reddit. If you click on those links, they drive you right to SEO related topics.
Also, there are some other forums, but those two I mentioned below, will help you a lot!
Apart from these sources I do not suggest to any of you to buy any $1000 course or something like that about SEO strategies, tips and “tricks”.
You can find very useful info about SEO on the internet just for free.
How does Search Engine Optimization work?
Search Engine Optimization is generally based on algorithms of search engines like Google, Bing, Yahoo and DuckDuckGo.
Search engines in order to understand which website is the best to rank first, second, third and so on, use some specific web crawlers (spiders) and bots to understand more.
These bots and web crawlers browse every website to understand the structure of them like how many pages, categories, posts and media exist on each website and submitting a sitemap is a great way to help web crawlers index your website quicker.
(If you don’t know what a sitemap is, this is a blog post of our website that analyzes everything about sitemaps. If you want, check it out later.)
Next up, thousands of algorithms analyze and index pages, to finally sort them to Google or Bing or Yahoo pages, according to the term that want to rank for.
For example, if my website wants to rank for a term like “car care items” then my post or page which focus on this term will be analyzed by those algorithms and crawlers to finally rank my website’s content.
And that’s how Search Engine Optimization works in some words.
Why SEO is Important for your Online Success
Below I am going to break down 7 reasons why SEO is important for your Online Success.
1. Get perfectly targeted visitors
Firstly, targeted traffic is one of the most goals an online business needs to aim, because you can be benefited in many ways.
By getting targeted traffic through SEO, you are going to have specific people that search for your business, services and products right to the point.
2. Improves Conversions
Secondly, when visitors come to your site after you have showed up for something the typed on Google, it will be easier to convert them into leads and then into customers.
And do you want to learn why?
Because they were searched for you and your business, and Google helped them by showing up your website as an answer to their problem.
3. Make more Profit
A high conversion rate actually means more money and profit as well.
Also, SEO can help you reduce your expenses on paid ads because you get more organic traffic.
Organic traffic is always a target to achieve because it has no costs and it is a very big benefit for every marketer.
4. SEO is Free
If you don’t have enough budget or a plan to spend money, SEO is a solution for that!
According to many people, SEO is one of the best ways (if not the best) to get organic traffic with no expenses!
And that’s very true
Some statistics say that its expenses are 62% less than traditional marketing
5. Long-term results
SEO is based on long-term results.
And that reminds me what Neil Patel once said which is “SEO is a marathon, not a race.”
At the beginning and the first months it is very normal to see no traffic in your website. Create your content, focus on valuable content, long tail keywords and soon or after, you will see the results you want.
So, don’t worry at all.
In addition, our website has a nice blog post about how long does it take to rank a website on Google and how to rank faster, in the case you want to find this out you can check it out later.
6. SEO Builds your Brand Awareness
Anyone can agree with that statement, isn’t it?
When your website has a high ranking on Google, then people start seeing your brand different.
Apart from getting more traffic and click through rate, your website becomes more trustful and authoritative which people like that.
7. SEO beats your competition
According to the latest stats about click through rate on Google SERPS, the 1st website gets the 33% of clicks of all the visitors together who searched for something.
The second website in the results it only gets the 18% of clicks and after the second result, the percentages are very small.
So, ranking high means a lot for the website, the brand, the revenue, and the traffic it gets!
Summing up, SEO is one of the best ways to enhance your brand awareness, get more traffic by ranking high on Google, get more revenue and many more. Also, in this blog post, I mentioned things like What is SEO in Digital Marketing, What SEO stands for? “How can I learn SEO for free”, How does Search Engine Optimization work? And Why SEO is Important for your Online Success.
I hope you understand this topic about SEO, and If you have any questions you can write them below in the comments section and we are happy to discuss them together.