Remarketing | DigitalSEOS

How to learn Digital Marketing FREE

Posted on July 5, 2021

How to learn Digital Marketing FREE In this blog post you will learn everything about how to start learning Digital Marketing, so stay until the end. Luckily, there are several no-cost and free online guides, courses, sources, tips and videos that can help you get the essential skills to be a Digital Marketer. This blog post is written for you just to find out the best sources to learn Digital Marketing and enhance your knowledge. What is the Digital Marketing definition? Before getting into deep, it is required to learn the term about what is Digital Marketing. Digital marketing definition is the promotion, advertising and making a profit by selling products and services on the Internet with a marketing channel or more. A marketing channel may be Google, Facebook, Instagram, E-mail Marketing and Remarketing. Digital Marketing can also help you find your target market audience, focus on them, advertise to multiple countries, find new customers, build strong relationships with customers and many more. Some of the most known and popular Digital Marketing subcategories are SEO, SEM, Content Marketing, Social Media Marketing and Affiliate Marketing. Can I learn Digital Marketing for Free? Good news, the answer to “Can I learn Digital Marketing for Free” is a big yes! If you want to be a great Digital Marketer, you should learn the appropriate skills which are required to get a job in Digital Marketing or at least to be a freelancer. Also, you need to do experiments to understand more and more because this is Digital Marketing. If you don’t try you will not learn! Patience, a good mindset, and consistency are three very important rules to succeed in Digital Marketing. So, remember those three special words. Now it’s time to find out some of the best and valuable sources to learn Digital Marketing. Below there is a list of some blog posts that are crucial to know about: By reading these blogs you will get the basic knowledge to help you build on it for the future: Learn Search Engine Marketing FREE : SEM is one of the best in-demand services of Digital Marketing nowadays. Search Engine Marketing is about paid ads through Search Engines like Google, Bing, and Yahoo. For example, the most known platform for paid ads is the Google Ads program. Google Ads are focused on PPC (Pay per Click) Advertising and CPM (Cost per Mille) advertising using just Google Search. How Google Ads work in general: When someone types a keyword, which is targeted by an advertiser, then an ad of the advertiser will be showed in the paid results to the user. Learn Search Engine Optimization FREE (SEO): SEO will definitely help you get organic traffic, which is free, increasing brand awareness, climb the rankings and win competitors. SEO is a big list with steps of optimizations to do for your website, the more of them you do or the better you do them, you will see your website rank higher in the search results. Search Engine Optimization is divided into three categories: -On-Page SEO (Headings, Keywords, Alt text, Meta descriptions…) -Off-Page SEO (Backlinks, Link building, Domain Authority) -Technical SEO (SSL, Page loading time, Site speed…) It is generally accepted that SEO requires hard work and discipline because Google has more than about two thousand algorithms and updates or add more of them every year which makes it even more competitive and difficult. If you want to learn more about SEO, I suggest you check the resources below I have for you. Below there are some valuable guides that help you start practising and start doing SEO optimizations, so check them out carefully: Also, this is a video by SEO link builder Julian Goldie who talks about choosing a niche and increasing SEO rankings: Learn Pay Per Click FREE (PPC): PPC marketing or paid advertising is a subcategory of Search Engine Marketing, using Google search keywords. Pay-Per-Click advertisements can help you reach your target market a lot quicker than SEO. However, the difference is that you have to pay Google when someone clicks on your ad. As of now, the most popular and the most used PPC network by marketers and people, in general, is Google Ads, which lets you show your ads in front of thousands and millions of searchers. Apart from Google, your ads also can be shown to Google partner sites like YouTube and Gmail. Learning PPC is not as hard as you think, you can go check below several courses and guides just for free to understand everything. Before checking out certifications and courses, here’s a beautiful blog post about Google Ads guide in depth by HubSpot which will help you find out important details. Below I suggest you check out some of the best free courses Learn Content Marketing FREE: Content Marketing is one of the most important things in Digital Marketing that keep alive and increasing your business. It does not matter if your business is small or big, Content marketing works for all businesses. Whether it’s SEO, social media marketing, or email marketing, you need content to reach and engage with your target audience in the different channels. Content marketing is all about posting content to Social Media and websites like photos, videos, blog posts, infographics or just a single status and many more. Content marketing requires time, passion, and consistency because you should have good SEO writing skills and copywriting as well. The resources below will help you get started with content marketing: Learn Inbound Marketing FREE: Now is the turn of Inbound Marketing. Inbound marketing is a marketing method that formed to bring visitors and potential clients in, rather than going out to find, ask and convince some people to be your customers like traditional marketing or outbound marketing. To understand better, let me give you an example. Inbound Marketing is like a magnet. This magnet will try to bring clients or potential clients to the store. In that way, Inbound marketing makes customers come to the store because they decide by themselves to come and nobody push or ask them to

What is remarketing and How does it work? 2021

Posted on June 25, 2021

You have just come to learn what is Remarketing right? That’s a vital and powerful “tool” for marketers nowadays. Would you like to know why? Let’s say you have an E-shop as an example. The Remarketing definition is when somebody visits your product pages on your website, but unfortunately, they exit your website without buying anything from the E-shop. And now here comes the magic of Remarketing which is very useful. Remarketing has the ability to remind the people that left your website! Yes, that is true in the case you didn’t know it. It reminds them just to know that they forgot a product in their cart, or they didn’t complete a purchase in a clever method. I hope you understand, or you got a taste about what is remarketing and its definition. “Why should I use Remarketing?” As I said before, Remarketing is very useful and helpful. Some of you might be asking “why should I use Remarketing?” right now, isn’t it? Remarketing campaigns can help you transform your simple visitors to leads, buyers and continual buyers or whatever you want them to be. Also, you can increase your conversion rate and make more sales which means more money. That’s a very good reason to use Remarketing. But the biggest advantage of remarketing that offers, are the selections and the chances. You are able to create almost any type of audience you want for any webpage on your website. In addition, this is not only available only for online shops and online products because it works with every type of business on the internet who want to bring back their visitors. The reasons a business want to bring back their visitors might be to get leads, sign up for newsletter, download an e-book or to reserve a spot in a course. I hope you understand what is remarketing and why should you use it until now. Up next I am moving on into how does remarketing work and how to set up successful ads. How does remarketing work? A user can find your website through many online channels: Facebook, Instagram, Google organic results, Google Paid Ads, Social Media Ads, YouTube or even randomly. It doesn’t matter which online channel a person visited your website because Remarketing creates a special pixel to track your visitors. That’s why I said before it doesn’t matter the source that came a visitor. However, many of you might not know what a pixel is. A pixel is a technical part that uses a JavaScript tag. There is a beautiful blog post focused on pixels by Eventbrite, so I suggest you to check it out later if you want. Pixels are applied on each page of your website. Pixels get “activated” when a visitor clicks “Allow Cookies” and then the pixel gets important details and information about the visitor that help us for the remarketing. Moreover, Pixels are a great digital marketing “tool” and quite easy to set it up. The installation can be done by yourself easy if you find some online instructions or by an I.T programmer or a website technician. By the time the pixel is correctly set up and ready, it will track the customer behavior and when you collect important info you can then turn them into audiences to target for your ad campaigns based on their shopping habits. Depending on your audience, and where you would like to show your ads, you can easily set your ads up, to run them through Google and Google display as well, so your ads would appear on other websites. How to set up remarketing ads First of all make sure you’re setting up audiences you actually think would be useful to remarket them. Your remarketing ads will be showing to the users who engaged with your website, the products they searched or they saw, and that means you have a second chance to complete the sale and increase your conversion rate. This is a method that you can bring back the lost visitor who didn’t complete a purchase. For example, Let’s say that you are running an e-shop with gardening tools and someone landed on your website and clicked on a garden scissors. And right now, it is summer! What does that mean? Almost every garden needs to be cut or at least a bit care in general. Isn’t it? So, you should retarget this visitor because there is a big chance to get that sale to heal his/her pain points. Due to its success, you’ve thought to retarget anyone who may have previously visited a product’s page on your website, but unfortunately didn’t convert, or they left their cart without completing the purchase of a gardening tool. Remarketing to these people with a custom made ad means that you can get as much specific as possible to the interests of that product. You know that they are interested in that gardening tool in some way, so it is a great opportunity to offer them a discount or a voucher or free shipping to make them buy. Here’s a nice blog post that explains everything and step by step on how to install a pixel for a Facebook campaign if you want to check it out later. And here’s another step by step blog post about how to install a pixel in Google ads Remarketing vs Retargeting: Is remarketing also the same as retargeting? What do they actually mean? Let’s find this out! As I said before, Remarketing means when a visitor lands on your website, saw a product and left the website without making a purchase. But what is the retargeting definition? Retargeting reminds your visitors who leave your website without buying. It shows to your visitors some relevant ads when they visit other websites thanks to cookies which save all the details to make the marketing. So, is Remarketing the same as Retargeting? The answer is yes, it is! They both have the same meaning. Which are the