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How to learn Digital Marketing FREE

Posted on July 5, 2021

How to learn Digital Marketing FREE In this blog post you will learn everything about how to start learning Digital Marketing, so stay until the end. Luckily, there are several no-cost and free online guides, courses, sources, tips and videos that can help you get the essential skills to be a Digital Marketer. This blog post is written for you just to find out the best sources to learn Digital Marketing and enhance your knowledge. What is the Digital Marketing definition? Before getting into deep, it is required to learn the term about what is Digital Marketing. Digital marketing definition is the promotion, advertising and making a profit by selling products and services on the Internet with a marketing channel or more. A marketing channel may be Google, Facebook, Instagram, E-mail Marketing and Remarketing. Digital Marketing can also help you find your target market audience, focus on them, advertise to multiple countries, find new customers, build strong relationships with customers and many more. Some of the most known and popular Digital Marketing subcategories are SEO, SEM, Content Marketing, Social Media Marketing and Affiliate Marketing. Can I learn Digital Marketing for Free? Good news, the answer to “Can I learn Digital Marketing for Free” is a big yes! If you want to be a great Digital Marketer, you should learn the appropriate skills which are required to get a job in Digital Marketing or at least to be a freelancer. Also, you need to do experiments to understand more and more because this is Digital Marketing. If you don’t try you will not learn! Patience, a good mindset, and consistency are three very important rules to succeed in Digital Marketing. So, remember those three special words. Now it’s time to find out some of the best and valuable sources to learn Digital Marketing. Below there is a list of some blog posts that are crucial to know about: By reading these blogs you will get the basic knowledge to help you build on it for the future: Learn Search Engine Marketing FREE : SEM is one of the best in-demand services of Digital Marketing nowadays. Search Engine Marketing is about paid ads through Search Engines like Google, Bing, and Yahoo. For example, the most known platform for paid ads is the Google Ads program. Google Ads are focused on PPC (Pay per Click) Advertising and CPM (Cost per Mille) advertising using just Google Search. How Google Ads work in general: When someone types a keyword, which is targeted by an advertiser, then an ad of the advertiser will be showed in the paid results to the user. Learn Search Engine Optimization FREE (SEO): SEO will definitely help you get organic traffic, which is free, increasing brand awareness, climb the rankings and win competitors. SEO is a big list with steps of optimizations to do for your website, the more of them you do or the better you do them, you will see your website rank higher in the search results. Search Engine Optimization is divided into three categories: -On-Page SEO (Headings, Keywords, Alt text, Meta descriptions…) -Off-Page SEO (Backlinks, Link building, Domain Authority) -Technical SEO (SSL, Page loading time, Site speed…) It is generally accepted that SEO requires hard work and discipline because Google has more than about two thousand algorithms and updates or add more of them every year which makes it even more competitive and difficult. If you want to learn more about SEO, I suggest you check the resources below I have for you. Below there are some valuable guides that help you start practising and start doing SEO optimizations, so check them out carefully: Also, this is a video by SEO link builder Julian Goldie who talks about choosing a niche and increasing SEO rankings: Learn Pay Per Click FREE (PPC): PPC marketing or paid advertising is a subcategory of Search Engine Marketing, using Google search keywords. Pay-Per-Click advertisements can help you reach your target market a lot quicker than SEO. However, the difference is that you have to pay Google when someone clicks on your ad. As of now, the most popular and the most used PPC network by marketers and people, in general, is Google Ads, which lets you show your ads in front of thousands and millions of searchers. Apart from Google, your ads also can be shown to Google partner sites like YouTube and Gmail. Learning PPC is not as hard as you think, you can go check below several courses and guides just for free to understand everything. Before checking out certifications and courses, here’s a beautiful blog post about Google Ads guide in depth by HubSpot which will help you find out important details. Below I suggest you check out some of the best free courses Learn Content Marketing FREE: Content Marketing is one of the most important things in Digital Marketing that keep alive and increasing your business. It does not matter if your business is small or big, Content marketing works for all businesses. Whether it’s SEO, social media marketing, or email marketing, you need content to reach and engage with your target audience in the different channels. Content marketing is all about posting content to Social Media and websites like photos, videos, blog posts, infographics or just a single status and many more. Content marketing requires time, passion, and consistency because you should have good SEO writing skills and copywriting as well. The resources below will help you get started with content marketing: Learn Inbound Marketing FREE: Now is the turn of Inbound Marketing. Inbound marketing is a marketing method that formed to bring visitors and potential clients in, rather than going out to find, ask and convince some people to be your customers like traditional marketing or outbound marketing. To understand better, let me give you an example. Inbound Marketing is like a magnet. This magnet will try to bring clients or potential clients to the store. In that way, Inbound marketing makes customers come to the store because they decide by themselves to come and nobody push or ask them to

How long does it take to rank my website on Google?

Posted on June 19, 2021

So, you want to find out how long does it take to rank your website on Google? Well, you are in the right place! Stay until the end of this blog and you will find all the information and the numbers you need.I know that you are reading this blog post right now because you have just started a brand new website but be patient. In this blog post, you will learn about how long it takes to rank your website on Google, and I will provide you with some useful tips to rank faster and higher! How long does it take to rank my website on Google? According to some studies of Income School, they were trying to figure out how long it would take the typical blog post or landing page to reach its full ranking potential. This study isn’t saying how long it is going to rank on the first page of Google results, because not every piece of content is ever going to get there, just to be honest. So, what I am looking for the most right now of this blog post, is how long it’s going to take any piece of content to get up to 90% of its high as it’s ever going to get. Income School study has basically found three main and interesting things for brand new websites: Ranking new content like a new blog post or a new webpage took about 35 weeks to reach almost as high as it was ever going to get and for a quite established website if it has the same or related content would take 25 weeks to reach the 90% mark and for well-established websites, you should expect to rank your new content around 18 weeks! Here’s a resume of how long it takes to rank new content on each website level: • New website: 35 weeks • Quite established website: 25 weeks • Well-established websites: 18 weeks However, let’s talk about the Top 10 rankings. It is generally accepted that not everyone can be there for any search. There are only 10 blogs or pages which rank in the top 10, which means you are competing with thousands or even millions of websites and blogs for some terms or keywords! According to some Google studies, the top ten results of page one, the average page that ranks there for any search is about at least two years old. But, what about for those sites that are ranked number one? Well most of those websites, the average time to get right there equals around three years! And yes, I know because you might be thinking that sounds like a very long time but it requires a lot of hard work and effort to get and be there for a long time. How can I get there faster? Actually, many ways can help you climb the rankings faster and get to the top of the mountain of Google. The first thing you can do is to go after less competitive and lower search volume terms that people search on Google. To achieve that, you can start adding the “keyword modifiers” into the keywords you want to rank for terms such as “the best or top of the year: 2021. Another way to help you is by creating some content with lower competition for keywords and lower search volume keywords so creating that kind of blog posts, you have to create some backlinks to all of those posts you have written and as well to your site in general. This is going to help you by increasing your website domain authority on Google. Link building is not very helpful or guaranteed to get traffic or rank your website faster otherwise will help you rank higher and that is acceptable by everyone. How can I rank on 1st page of google? That’s a bit difficult to achieve fast because it is a long term goal but I know that many people may be asking that. Now I am going to break out some useful tips that anyone can use to rank higher on Google. Let’s go right to the first thing you need to rank higher on Google which is creating content around all the things that your visitors or clients want to see or buy. What are all the different things that they search for content around your niche? What and what are their “pain points”? All of their most important pain points will be healed by doing that. Because of this, you are going to make sure that you show up higher in the Google SERPS and that you’re getting them to come on your website. As a result, you could use that for a couple of things, like getting their email addresses for a re-marketing list, newsletters, and many more. Next up, the second tip that you must do, is to update your best content Update your most important high-volume pages that drive traffic or conversions the most every single month, make sure that is totally up to date. Then you’re going to update your secondary content or the content that is not too important, quarterly like every three months. In general, update the rest of your content on an annual basis and make sure that every single webpage on your website is updated at least once a year. If you manage to do that, you are going to see great growth on your website for the content that you already have. The third tip I have for you is that you want to have long-form content. Long-form content doesn’t mean that you have to write long blog posts just to say you wrote something big. Long-form content includes optimized images, infographics and it might have optimized videos. Those things are going to help by improving the user experience of your website not just to not get them bored but to improve the quality of reading. And, yes! It can also help